Answer :
Final answer:
The pricing objective that maintains existing prices or meets the competition's prices is called price stability.
Explanation:
The pricing objective that maintains existing prices or meets the competition's prices is called price stability. Price stability involves keeping prices consistent over time to maintain customer loyalty and ensure competitiveness in the market.
For example, a company may choose to maintain its prices if it wants to retain its existing customer base and avoid price fluctuations that could drive customers to competitors.
This pricing objective is commonly used in competitive markets where businesses strive to match or slightly undercut their competitors' prices to attract customers.
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